Owned and managed by Mnikelo
Mangciphu, the Morara Wine & Spirits Emporium is a successful
wine boutique in Mofolo Central in the heart of Soweto.
Morara Wine & Spirits Emporium opened its doors in 2005
after being inspired by the first ever Soweto Wine Festival
held in 2005.
Mnikelo is a co-founding member of the Soweto Wine Festival
with Marilyn Cooper, CEO of the Cape Wine Academy. The festival
launched in 2005 and is now considered the most successful
township wine festival in South Africa.
The Heart of African Wine
|Morara Wine & Spirits Emporium is located at a boutique-like shop and has so much character
it could easily be a headlining feature in a connoisseurs
guide to uber bubblies in the south of France but our feet
are firmly set in the hustle and bustle of Soweto. The emporium's
walls are colonised by all sorts of vintages from the finest wine
estates - local and abroad.
When descending down its stairs to the cellar cum bar area,
one is engulfed by a scent of many aromas and a nostalgic
air. The emporium also hosts book clubs, poetry gigs and wine
tasting events. Most people who frequent Morara are either
in the know (wine fundis) or yearn for education where that
culture is concerned.
Along with its events, the place is a hot spot for filming
by ad agencies. This has become common place on Sundays when
there isn't much activity in the CBD. This has allowed the
emporium to flight its brand by taking advantage of the shoots.
Long Term Goals
Morara's long term goals are to infuse the ambience that plays
out on Sundays with some jazz. The establishment has a roster
of emerging and well-known bands waiting in the wings as part
of its season’s itinerary. The next time you feel the
need to unwind with good company and great wine, the emporium
Franchising the Morara Wine & Spirits Emporium has been
a dream of Mnikelo’s and he has recently opened his
first franchise in Johannesburg Central.
Owner & Manager